- road map to better future
Like what the title say, all parts related to telecommunication industry have the same question, “where will you go?” This question represents the condition in telecommunication industry. Especially the strategy taken by operators in this country (Indonesia) to decrease their product’s rates. Is it good or not for customers and operators it self? You can read the review here and here
Like what i’ve written before, which you can read here about price war in telecommunication industry in Indonesia. A few days ago Indosat launched their new product’s rate (IM3). Indosat put IM3’s rate lower than what have XL done with kartu bebas. They set IM3’s rate IDR 0.01 per second. Indosat set the schema of IM3’s rate like kartu bebas, which fluctuates from minutes to minutes. XL be the first in setting low price through their product’s (kartu bebas) rate IDR 1 per second. Telkomsel already decreased their product’s rate too. simPATI has rate IDR 0.5 per second after one minute talk.
The facts that i’ve explained above describe how telecommunication operators already trapped in price war. And it seems that they can not get out from this in short time. The question is, Is it good or not? (more…)
Be creative and innovative!!
This year, 2008 will become a year with very hard competition for all companies in Indonesia. Especially… for telecommunication industry, the competition will be so hard. The competition is entering price war. The signs can be seen in operator’s commercials in these recent months. In fact they try to avoid price war. But fail. Three biggest operator (TELKOMSEL, I-SAT and XL) have decreased the price of their product to the lowest stage.
Is it true that they cannot avoid this war? Before we talk further more, it’s better to find out what factors can make price war. Hermawan Kertajaya, world class master of marketing, ever said that at least there are 3 factors. Here they are:
1. There are new comers in telecommunication industry
As we know that there are many new operators in Indonesia. Their (new comer) strategy in setting their product’s price in low level can be understood because they have to attract customers to buy and use their product. (more…)
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